Puella Magi Madoka Magica

It’s long been the case that specific genres of anime are often intensely focused on certain genders and age groups, and this fact is most apparent when one considers the mahou shoujo category. From Sailor Moon and Tokyo Mew Mew to Pretty Cure and Shugo Chara, the titles on offer that feature the exploits of one or more magical girls all seem to have several things in common – cute characters, cute outfits, cute sidekicks, “cute” costume changes, twinkly/sparkly/sugary atmospheres, and a penchant for appealing to the sensibilities of 7 to 14 year old girls.

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