Category Archives: Beginners Guide to Fashion

Beginners Guide to Japanese Fashion: Lolita Edition

Hello, and welcome back to my Japanese Fashion article series. This time we branch away from the slightly rebellious Gyaru to the more conservative Lolita fashion. Lolita fashion first came to popularity in the 1980s in Japan, beginning as something known as “doll fashion”. The fashion

Beginners Guide to Japanese Fashion: Gyaru Edition

Japanese fashion in the last decade has become something of a worldwide phenomenon attracting fans for it’s often unconventional and colourful styles (although there are always exceptions!). From Lolita to Mori, this series of posts will help reveal some of the history surrounding these fashions